A New Brand for LDS.net: Mormon Hub

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MormonHub Title logo

Introducing Mormon Hub, the new iteration of LDS.net.

LDS.net was originally established as a simple forum where Latter-day Saints and friends of other faiths could gather and discuss matters important to them. A number of investigators received friendly support through the forum, and others had their questions answered in a safe place online.

Over two years ago, we rebuilt LDS.net into a thriving magazine with excellent content—by Mormons, for Mormons. Our audience has grown, and our site has become well-known.

We are ready to add new features to our website. Because of this, we have felt that LDS.net as a brand is no longer representative of our product. After much consideration and discussion, we have settled upon Mormon Hub as our brand moving forward.

Our new features will be pretty exciting; we think you will agree:

  • Enhanced forum features (interacting with our web content)
  • 3 Mormons on YouTube (will appear every Friday—hugely entertaining)
  • A section of quizzes on our beliefs and culture (easy to difficult) with FHE hints and share-ability (challenge your friends; brag about your success)
  • Resources (free downloads of books, scripts, activities, etc.)
  • Links out to your favorite Mormon places online (come here first to get anywhere LDS)

Why “Mormon Hub”

Some of us think of the hub of a wheel, the center of a hive of activity, or even a train station when we think of the word “hub.” That’s what MormonHub is scheduled to become, a central spot where you can read, play, watch, and then launch out on your next adventure.

Our purpose is still the same: to share goodness — just with more resources, more interactivity, and more fun.

Gale Boyd is the copy editor for More Good Foundation. She is a Jewish convert to The Church of Jesus Christ of Latter-day Saints and has lived all over the world. She has raised 6 Third Culture Kids and is always homesick for somewhere.
  • Sunstone Follower

    You may not be aware of the fact that Sunstone has used the name the “Mormon Hub” for its online activities on Facebook for over three years. Your re-branding is quite specifically infringing on that use and creating the opportunity for confusion among folks who won’t know one Mormon Hub from the other.

    Moreover, by creating a Facebook page entitled “The Mormon Hub,” you are making the potential opportunity for confusion even worse. How would someone be able to distinguish between the “Mormon Hub” on Facebook, which is and has been associated and administered by Sunstone for years now, and your new “The Mormon Hub”? Surely you must have seen that there is identical site that pre-exists your re-naming effort.

  • Paul

    Umm. . . okay, if you say so but I think there is more to this story. Why anyone would give up a 3 letter domain for generic, run of the mill name because “we are ready to add new features to our website” is either a) incredibly inept at branding and marketing, or b) incredibly inept at generating spin. MGF has proven over the years that #a isn’t true, so my vote is #b.